Understanding the role of curiosity, green technology perceptions, and creativity in shaping task performance and environmental impact in fashion industry

This study focuses on digitalization within the creative industry sector in Bandung, specifically examining how the use of green technology enhances performance output. This research investigates the role of curiosity in preparing human resources in the fashion creative industry to effectively utilize digital green technology and foster creativity to complete tasks and improve environmental conditions. To achieve this goal, the research employs a survey method in which data from 353 employees actively engaged in the creative industry are gathered. The analysis is conducted via covariance-based structural equation modeling (CB SEM), a robust statistical technique that allows for a nuanced understanding of the relationships among the variables involved. The findings of this study reveal a noteworthy and significant influence of curiosity on how employees perceive green technology. Additionally, the results highlight the vital role of creativity in shaping both task performance and the overall environmental impact of the industry. This research contributes novel insights to the existing body of literature by addressing the previously limited exploration of perceptions surrounding green technology and their subsequent effects on both performance and environmental outcomes in the fashion sector. By focusing on these aspects, this study fills a gap in understanding how curiosity and creativity can drive the effective use of green technology in a rapidly evolving industry. The implications of the findings are profound, emphasizing that a synergistic combination of green technology, creativity, and task performance is essential for achieving improved environmental outcomes. Organizations in the fashion creative industry are encouraged to cultivate a culture that nurtures curiosity and creativity among employees. By doing so, they can not only enhance their operational efficiency but also contribute positively to environmental sustainability. This research ultimately underscores the importance of integrating innovative technologies with a creative mindset to foster a more sustainable future within the industry.