Items where Subject is "Marketing, Innovation and Technology"

Article

Cendikia, Ranny Maulani and Juhana, Dudung and Titi, Titi (2025) Product Quality and Promotion: Key Factors in Clothing Purchasing Decisions in Bandung. Journal of Economics, Management, and Entrepreneurship, 3 (1). pp. 33-46. ISSN 3026-0906

Resti, Sarah and Meliawati, Resna and Damanik, Firmansyah and Marfianti, Fitri (2025) Promotion Mix and Service Quality: The Key to Customer Satisfaction in Bandung's Perfume Refill Business. Electronic, Business, Management and Technology Journal, 3 (1). pp. 12-20. ISSN 3025-8707

Wulandari, Tiwi Ratna and Suzanto, Boy and Fitria, Bulan Tati and Coenraad, Dhea Perdana (2025) The Influence of Product Quality and Promotion on Purchase Decisions: A Study of a Fashion Store in Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship, 19 (1). pp. 101-111. ISSN 2443-0633

Yusuf, Agung Muhammad and Supartini, Tini (2025) The Influence of Price and Store Atmosphere on Purchasing Decisions: Study at a Bookstore in Bandung. Journal of Economics, Management, and Entrepreneurship, 3 (1). pp. 15-32. ISSN 3026-0906

Thesis

Suryani, Diah (2017) PENGARUH PERILAKU KONSUMEN DAN PROSES PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN DI STRAITS KITCHEN TRANS STUDIO MALL BANDUNG. Bachelor thesis, STIE Pasundan.