Investigating the Relationship Between Green Creativity, Meaning of Work, and Green Performance in the Fashion Creative Industry

The primary issue addressed in this research is the integration of green practices within the fashion creative industry. The study aims to examine the relationships between green creativity, meaning making, and green performance in this sector. To achieve this, a survey approach was employed, involving 226 employees from various fashion creative enterprises in Bandung City. The research utilized a covariance-based structural equation modeling (SEM) approach for analysis. The Confirmatory Factor Analysis (CFA) yielded favorable results, validating the measurement model. Further structural testing demonstrated a significant influence of green creativity on meaning making, suggesting that innovative green practices can enhance the understanding and interpretation of sustainability within the industry. This relationship ultimately extends to implications for green performance, indicating that fostering a culture of green creativity not only contributes to meaningful engagement with sustainability but also enhances overall performance in green initiatives among fashion creative firms. The findings underscore the importance of integrating green creativity into the operational frameworks of the fashion industry. By promoting sustainability-oriented practices, companies can achieve better performance outcomes while addressing environmental concerns. This study contributes to a deeper understanding of how creative industries can leverage green initiatives, thus paving the way for a more sustainable future in fashion.