Items where Subject is "Marketing Management"

A

Andini, Nadya Dwi and Megawati, Imelda (2023) The Influence of Service Quality and Brand Image on Purchase Decisions: Study on Consumers of Muslim Fashion Products in Bandung City. Majalah Bisnis & IPTEK, 16 (2). pp. 188-198. ISSN 1410-6949

Arliandhini, Fatya Anissa and Resawati, Retno (2023) The Effect of Product Quality and Promotion on Purchasing Decisions: Study on Consumers of A Beauty Company in Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship, 17 (2). pp. 390-398. ISSN 2443-0633

C

Cendikia, Ranny Maulani and Juhana, Dudung and Titi, Titi (2025) Product Quality and Promotion: Key Factors in Clothing Purchasing Decisions in Bandung. Journal of Economics, Management, and Entrepreneurship, 3 (1). pp. 33-46. ISSN 3026-0906

Chavsoh, Aliisa Zanuba Aripah and Larashati, Irena and Megawati, Imelda and Nurdiansyah, Haris (2025) Effective Strategy: The Influence of Brand Image and Service on Expedition Service Purchase Decisions. Majalah Bisnis & IPTEK, 18 (1). pp. 90-100. ISSN 1410-6949

P

Pratiwi, Puput and Resawati, Retno (2024) The Influence of Product Quality and Service Quality on Consumer Satisfaction at a Restaurant in Jakarta. Jurnal Computech & Bisnis (e-Journal), 17 (2). pp. 32-39. ISSN 2442-4943

Putra, Guruh Dwi and Sidharta, Iwan and Rusjiana, Jimmy and Kadir, Kadir (2025) The Influence of Brand Image and Price on Purchasing Decisions: Study On One of The Red Ginger Companies in Bandung. Majalah Bisnis & IPTEK, 18 (1). pp. 11-22. ISSN 1410-6949

R

Resti, Sarah and Meliawati, Resna and Damanik, Firmansyah and Marfianti, Fitri (2025) Promotion Mix and Service Quality: The Key to Customer Satisfaction in Bandung's Perfume Refill Business. Electronic, Business, Management and Technology Journal, 3 (1). pp. 12-20. ISSN 3025-8707

S

Setiawan, Erwin and Komara, Anton Tirta and Suherman, Asep Rochyadi and Dwiyanisa, Ashila (2025) The Influence of Product Quality and Promotion on Purchase Decisions of Seasoned Flour in Modern Markets: Study On One Of The Food Companies In Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship, 19 (1). pp. 90-100. ISSN 2443-0633

Sidabutar, Jesi Melani and Machmud, Senen and Megawati, Imelda (2024) The Influence of Transformational Leadership and Communication on Employee Performance. Majalah Bisnis & IPTEK, 17 (2). pp. 125-139. ISSN 1410-6949

Suryani, Diah (2017) PENGARUH PERILAKU KONSUMEN DAN PROSES PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN DI STRAITS KITCHEN TRANS STUDIO MALL BANDUNG. Bachelor thesis, STIE Pasundan.

W

Wulandari, Tiwi Ratna and Suzanto, Boy and Fitria, Bulan Tati and Coenraad, Dhea Perdana (2025) The Influence of Product Quality and Promotion on Purchase Decisions: A Study of a Fashion Store in Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship, 19 (1). pp. 101-111. ISSN 2443-0633

Y

Yusuf, Agung Muhammad and Supartini, Tini (2025) The Influence of Price and Store Atmosphere on Purchasing Decisions: Study at a Bookstore in Bandung. Journal of Economics, Management, and Entrepreneurship, 3 (1). pp. 15-32. ISSN 3026-0906