Items where Subject is "Marketing Management"

Article

Andini, Nadya Dwi and Megawati, Imelda (2023) The Influence of Service Quality and Brand Image on Purchase Decisions: Study on Consumers of Muslim Fashion Products in Bandung City. Majalah Bisnis & IPTEK, 16 (2). pp. 188-198. ISSN 1410-6949

Arliandhini, Fatya Anissa and Resawati, Retno (2023) The Effect of Product Quality and Promotion on Purchasing Decisions: Study on Consumers of A Beauty Company in Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship, 17 (2). pp. 390-398. ISSN 2443-0633

Cendikia, Ranny Maulani and Juhana, Dudung and Titi, Titi (2025) Product Quality and Promotion: Key Factors in Clothing Purchasing Decisions in Bandung. Journal of Economics, Management, and Entrepreneurship, 3 (1). pp. 33-46. ISSN 3026-0906

Chavsoh, Aliisa Zanuba Aripah and Larashati, Irena and Megawati, Imelda and Nurdiansyah, Haris (2025) Effective Strategy: The Influence of Brand Image and Service on Expedition Service Purchase Decisions. Majalah Bisnis & IPTEK, 18 (1). pp. 90-100. ISSN 1410-6949

Pratiwi, Puput and Resawati, Retno (2024) The Influence of Product Quality and Service Quality on Consumer Satisfaction at a Restaurant in Jakarta. Jurnal Computech & Bisnis (e-Journal), 17 (2). pp. 32-39. ISSN 2442-4943

Putra, Guruh Dwi and Sidharta, Iwan and Rusjiana, Jimmy and Kadir, Kadir (2025) The Influence of Brand Image and Price on Purchasing Decisions: Study On One of The Red Ginger Companies in Bandung. Majalah Bisnis & IPTEK, 18 (1). pp. 11-22. ISSN 1410-6949

Resti, Sarah and Meliawati, Resna and Damanik, Firmansyah and Marfianti, Fitri (2025) Promotion Mix and Service Quality: The Key to Customer Satisfaction in Bandung's Perfume Refill Business. Electronic, Business, Management and Technology Journal, 3 (1). pp. 12-20. ISSN 3025-8707

Setiawan, Erwin and Komara, Anton Tirta and Suherman, Asep Rochyadi and Dwiyanisa, Ashila (2025) The Influence of Product Quality and Promotion on Purchase Decisions of Seasoned Flour in Modern Markets: Study On One Of The Food Companies In Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship, 19 (1). pp. 90-100. ISSN 2443-0633

Sidabutar, Jesi Melani and Machmud, Senen and Megawati, Imelda (2024) The Influence of Transformational Leadership and Communication on Employee Performance. Majalah Bisnis & IPTEK, 17 (2). pp. 125-139. ISSN 1410-6949

Wulandari, Tiwi Ratna and Suzanto, Boy and Fitria, Bulan Tati and Coenraad, Dhea Perdana (2025) The Influence of Product Quality and Promotion on Purchase Decisions: A Study of a Fashion Store in Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship, 19 (1). pp. 101-111. ISSN 2443-0633

Yusuf, Agung Muhammad and Supartini, Tini (2025) The Influence of Price and Store Atmosphere on Purchasing Decisions: Study at a Bookstore in Bandung. Journal of Economics, Management, and Entrepreneurship, 3 (1). pp. 15-32. ISSN 3026-0906

Thesis

Suryani, Diah (2017) PENGARUH PERILAKU KONSUMEN DAN PROSES PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN DI STRAITS KITCHEN TRANS STUDIO MALL BANDUNG. Bachelor thesis, STIE Pasundan.