Items where Subject is "Marketing Management"

A

Aditia, Aditia and Komara, Anton Tirta and Roslina, Nita Yura and Jatmika, Lungguh (2021) Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen: (Studi pada salah satu perusahaan jasa transportasi di Kota Bandung). Acman: Accounting and Management Journal, 1 (2). pp. 104-114. ISSN 2775-6866

Aisyah, Siti and Kadir, Kadir and Coenraad, Dhea Perdana and Adang, Adang (2023) Influence of Price and Product Quality on Customer Satisfaction: Study on Consumers of a Soe Company in Central Java. Acman: Accounting and Management Journal, 3 (1). pp. 70-80. ISSN 2775-6866

Andini, Nadya Dwi and Megawati, Imelda (2023) The Influence of Service Quality and Brand Image on Purchase Decisions: Study on Consumers of Muslim Fashion Products in Bandung City. Majalah Bisnis & IPTEK, 16 (2). pp. 188-198. ISSN 2502-1559

Arliandhini, Fatya Anissa and Resawati, Retno (2023) The Effect of Product Quality and Promotion on Purchasing Decisions: Study on consumers of a beauty company in Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal), 17 (2). pp. 390-398. ISSN 2443-2121

Aswati, Tika and Komara, Anton Tirta and Satria, Rd. Okky and Roslina, Nita Yura (2022) Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Kepuasan Konsumen: Studi pada perusahaan jasa pengiriman di Kota Bandung. Acman: Accounting and Management Journal, 2 (1). pp. 1-10. ISSN 2775-6866

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Dhiwanti, Deani and Sukmalana, Soelaiman (2021) The Influence Of Service Quality And Promotion On Customer Decisions: Study On One Of The Islamic Banking In Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal), 15 (2). pp. 69-79. ISSN 2443-2121

Dwiyanisa, Ashila (2017) Implementasi Dan Dampak Program Corporate Social Responsibility BRI Pesat Terhadap Harga Kios Los Dan Toko Dalam Upaya Pemberdayaan Pasar Sehat Cileunyi: (Studi Kasus pada Pedagang Pasar Sehat Cileunyi). Majalah Bisnis & IPTEK, 10 (1). pp. 11-24. ISSN 2502-1559

Dwiyanisa, Ashila and Larashati, Irena and Annisa, Dhea Bunga (2023) Factors Forming the Quality of Electronic Services of Payment System Service Providers (PJSP) QRIS on Micro Businesses (Merchants) in Bandung City with E-Service Quality and IS Success approaches. Jurnal Computech & Bisnis (e-Journal), 17 (2). pp. 125-144. ISSN 2442-4943

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Fitria, Bulan Tati and Larashati, Irena and Rahman, Robbi Saepul (2018) Kualitas Jasa terhadap Kepuasan Pasien Rumah Sakit Swasta di Kota Bandung. Kontigensi: Jurnal Ilmiah Manajemen, 6 (2). pp. 59-66. ISSN 2528-0139

Fitria, Bulan Tati and Nurdiansyah, Haris (2021) The Effect of Price on Service Quality, Customer Satisfaction and Customer Loyalty: Case Study on One of The E-Commerce. Majalah Bisnis & IPTEK, 14 (2). pp. 102-112. ISSN 2502-1559

Foster, Bob and Sidharta, Iwan (2021) The Impact Of Destination Image On Revisit Intention Mediation Role By Overall Satisfaction Perspective From Shopping Destination In Bandung, Indonesia. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal), 15 (2). pp. 47-60. ISSN 2443-2121

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Heryanto, Imam (2015) Analisis Pengaruh Produk, Harga, Distribusi, Dan Promosi Terhadap Keputusan Pembelian Serta Implikasinya Pada Kepuasan Pelanggan. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal), 9 (2). pp. 80-101. ISSN 2443-2121

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Jannah, Dara Fitria and Larashati, Irena and Dwiyanisa, Ashila and Megawati, Imelda (2024) The Influence of Service Quality and Company Image on Customer Satisfaction: Study Of One of The Companies Operating in The Banking Sector in Garut. Acman: Accounting and Management Journal, 4 (1). pp. 29-38. ISSN 2775-6866

Jatmika, Lungguh and Roslina, Nita Yura (2017) Pengaruh Bauran Eceran (Retailing Mix) Terhadap Citra Yang Berlaku (Current Image) Pada Alfamart Dustira Cimahi. Majalah Bisnis & IPTEK, 10 (1). pp. 37-50. ISSN 2502-1559

Juhana, Dudung (2018) Analisis Keputusan Pembelian Konsumen yang dipengaruhi Promosi dan Brand Image (Studi Kasus Sampo Sunsilk Di Kota Bandung). Kontigensi: Jurnal Ilmiah Manajemen, 6 (1). pp. 20-28. ISSN 2528-0139

Juhana, Dudung (2023) Customer Product Choice: The Effect of Product Quality on Relative price and Price fairness and their implication on Customer Product Choice. Jurnal Computech & Bisnis (e-Journal), 17 (2). pp. 168-177. ISSN 2442-4943

Juhana, Dudung (2018) The Effect of Product Quality on Purchasing Decisions and Their Implications on the Relationship Equity of the Automotive Sector. Kontigensi: Jurnal Ilmiah Manajemen, 6 (2). pp. 76-81. ISSN 2528-0139

Juhana, Dudung (2019) Effect of Service Quality on Customer Trust and Its Implications on Customer Satisfaction. Kontigensi: Jurnal Ilmiah Manajemen, 7 (1). pp. 27-32. ISSN 2528-0139

Juhana, Dudung (2023) Mediating Effect of Comfortable and Durability, Feature and Aesthetic and Reliability of Product on Price and Product Purchase Decision: Study at One Retail Company in Bandung. Acman: Accounting and Management Journal, 3 (2). pp. 179-191. ISSN 2775-6866

Juhana, Dudung (2018) Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal), 12 (1). pp. 77-88. ISSN 2443-2121

Juhana, Dudung and Larashati, Irena (2017) Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan: (Studi Pada Produk Prepaid Telkomsel Di Kota Bandung). Majalah Bisnis & IPTEK, 10 (2). pp. 105-124. ISSN 2502-1559

Juhana, Dudung and Mulyawan, Ali (2015) Pengaruh Kualitas Layanan Jasa Pendidikan Terhadap Kepuasan Mahasiswa Di STMIK Mardira Indonesia Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal), 9 (1). pp. 1-15. ISSN 2443-2121

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Kadir, Kadir and Ramdani, Deni Mochamad (2017) Pengaruh Nilai Pelanggan dan Customer Relationship Marketing terhadap Kepuasan Pelanggan serta Implikasinya pada Loyalitas Pelanggan. Kontigensi: Jurnal Ilmiah Manajemen, 5 (2). pp. 132-139. ISSN 2528-0139

Komara, Anton Tirta (2023) The Roles of Price on Rebates and Implication to Customer Product Choice: Study on One of The Health Drink Brands in Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal), 17 (2). pp. 433-455. ISSN 2443-2121

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Larashati, Irena (2019) Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pengunjung Hotel. Majalah Bisnis & IPTEK, 12 (1). pp. 18-26. ISSN 2502-1559

Larashati, Irena and Dwiyanisa, Ashila and Megawati, Imelda (2019) Prequal: Analyzing The Forming Factors Of Telkomsel's Prepaid Customer Service Quality In Bandung. Kontigensi: Jurnal Ilmiah Manajemen, 7 (2). pp. 64-71. ISSN 2528-0139

Lazuardi, Fabio and Satria, Rd. Okky and Arby, Rd. Rahadian and Supartini, Tini (2023) Influence of Brand Image on The Purchase of Shampoo Products: Study on A Herbal Shampoo Product in Bandung City. Acman: Accounting and Management Journal, 3 (1). pp. 55-61. ISSN 2775-6866

Lestari, Desi and Juhana, Dudung (2024) The Influence of Price and Product Quality on Cosmetic Purchasing Decisions in a Marketplace. Jurnal Computech & Bisnis (e-Journal), 18 (1). pp. 40-46. ISSN 2442-4943

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Megawati, Imelda (2017) Pengaruh Faktor-Faktor Kualitas Pelayanan Terhadap Kepuasan Pelanggan Dan Implikasinya Terhadap Loyalitas Pelanggan Di Green Café & Resto Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal), 11 (1). pp. 13-26. ISSN 2443-2121

Megawati, Imelda (2023) The Role of Brand Benefits in Financial Quality, Based on Responsiveness and Guarantee, and Its Implications for Customer Loyalty: Study of One Digital Financial Service Provider in Indonesia. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal), 17 (2). pp. 410-418. ISSN 2443-2121

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Ningsih, Tri (2016) Analisis Pengaruh Pemasaran Hubungan Pelanggan, Nilai Pelanggan Terhadap Kepuasan Pelanggan Dan Implikasinya Terhadap Loyalitas Pelanggan. Majalah Bisnis & IPTEK, 9 (2). pp. 76-97. ISSN 2502-1559

Nugraha, Ranggi Fauzul Adzim Apip and Nurdiansyah, Haris (2022) Influence of Brand Image and Price On Purchase Decision: Study On Fashion Consumers Distro in Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal), 16 (2). pp. 178-185. ISSN 2443-2121

Nurdiansyah, Haris and Rahman, Robbi Saepul (2016) Pengaruh Faktor-Faktor Kualitas Pelayanan Jasa Terhadap Kepuasan Pelanggan Mitra Pembayaran Online Di PT Arindo Pratama Bandung. Majalah Bisnis & IPTEK, 9 (2). pp. 129-140. ISSN 2502-1559

Nuryanti, Nuri (2017) Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pada PT. Akur Pratama Toserba Yogya Kopo Mas Bandung. Bachelor's degree thesis, STIE Pasundan, Bandung.

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Pebriani, Vini Sapitri and Larashati, Irena (2020) Perception of Consumer Purchasing Decisions based on Brand Image and Location (Case study at a fashion store in Bandung City). Kontigensi: Jurnal Ilmiah Manajemen, 8 (1). pp. 26-32. ISSN 2528-0139

Pratama, Yudi and Heryanto, Imam and Dwiyanisa, Ashila and Megawati, Imelda (2021) Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Konsumen: Survey Pada Salah Satu Perusahaan Sepeda Di Kota Bandung. Majalah Bisnis & IPTEK, 14 (2). pp. 56-68. ISSN 2502-1559

Pratiwi, Puput and Resawati, Retno (2024) The Influence of Product Quality and Service Quality on Consumer Satisfaction at a Restaurant in Jakarta. Jurnal Computech & Bisnis (e-Journal), 18 (1). pp. 32-39. ISSN 2442-4943

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Rahman, Robbi Saepul (2016) Pengaruh Bauran Hubungan Masyarakat (Public Relations Mix) Terhadap Citra Merek Dan Kesadaran Merek Serta Implikasinya Terhadap Keputusan Siswa Memilih Studi. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal), 10 (1). pp. 44-59. ISSN 2443-2121

Riyani, Dessy and Larashati, Irena and Juhana, Dudung (2021) Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan: (Survey Pada Salah Satu Penyedia Jasa Internet Di Kota Bandung). Majalah Bisnis & IPTEK, 14 (2). pp. 94-101. ISSN 2502-1559

Rohiman, Iman and Riadi, Farid and Adinata, Ujang Wawan Sam and Suherman, Asep Rochyadi (2022) Pengaruh Harga Dan Promosi Terhadap Kepuasan Pelanggan: Survey pada pelanggan perusahaan penyedia jasa Event Organizer di Kota Bandung. Acman: Accounting and Management Journal, 2 (1). pp. 66-74. ISSN 2775-6866

Roslina, Nita Yura and Manik, Ester (2015) Analisis Komparatif Pelayanan Akademik Pada Fakultas Ekonomi Dan Fakultas ISIP Universitas Jenderal Achmad Yani. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal), 9 (2). pp. 116-135. ISSN 2443-2121

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Satria, Rd. Okky and Komara, Anton Tirta (2020) Satisfaction in Retail Sector Consumers: Consumer Perceptions of Service Quality and Price. Kontigensi: Jurnal Ilmiah Manajemen, 8 (1). pp. 10-16. ISSN 2528-0139

Sholeha, Ully (2022) Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian di Griya Margahayu Raya. Bachelor's degree thesis, STIE Pasundan, Bandung.

Sintiya, Sintiya and Suzanto, Boy (2023) The Influence of Brand Image and Price on Purchase Decision: Study on One E-Commerce. Majalah Bisnis & IPTEK, 16 (2). pp. 240-250. ISSN 2502-1559

Sopiani, Sipa and Larashati, Irena and Juhana, Dudung and Manik, Ester (2022) Pengaruh Promosi Dan Saluran Distribusi Terhadap Keputusan Pembelian: Survey Produk Fashion Pada Salah Satu Departement Store Di Kota Cimahi. Majalah Bisnis & IPTEK, 15 (1). pp. 15-28. ISSN 2502-1559

Supriadi, Edi and Larashati, Irena and Dwiyanisa, Ashila and Jannah, Annita and Herawati, Octaviane (2023) The Impact of Price and Promotion on The Consumer’s Buying Behavior in The Metropolitan Region of Bandung. Majalah Bisnis & IPTEK, 16 (1). pp. 119-128. ISSN 2502-1559

Suryani, Diah (2017) Pengaruh Perilaku Konsumen Dan Proses Psikologis Terhadap Keputusan Pembelian Di Straits Kitchen Trans Studio Mall Bandung. Bachelor's degree thesis, STIE Pasundan, Bandung.

Sutisna, Dian and Sukmalana, Soelaiman and Satria, Rd. Okky and Arby, Rd. Rahadian (2023) The Effect of Product Quality and Promotion on Purchasing Decisions: Study at A Company Engaged in The Field of Weapons Systems and Commercial Products. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal), 17 (2). pp. 296-307. ISSN 2443-2121

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Utami, Hestin Septiana Wahyu and Suzanto, Boy (2024) The Influence of Product Quality and Promotion on Purchasing Decisions at a used car company. Jurnal Computech & Bisnis (e-Journal), 18 (1). pp. 69-76. ISSN 2442-4943

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Wahyuni, Rika and Larashati, Irena and Dwiyanisa, Ashila and Suherman, Asep Rochyadi (2022) Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Salah Satu Merek Sepatu Wanita Di Kota Bandung. Acman: Accounting and Management Journal, 2 (2). pp. 185-197. ISSN 2775-6866

Wibowo, Endri Adi and Resawati, Retno and Dwiyanisa, Ashila and Megawati, Imelda (2022) Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian: (Studi Pada Salah Satu Usaha Konveksi Di Kabupaten Bandung). Majalah Bisnis & IPTEK, 15 (2). pp. 144-155. ISSN 2502-1559

Wiguna, Cecep and Rahman, Robbi Saepul and Nurdiansyah, Haris and Herawati, Octaviane (2023) The Effect of Price and Promotion on Customer Satisfaction: Study at an Internet Service Company in Bandung. Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal), 17 (2). pp. 480-487. ISSN 2443-2121

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Yanelka, Febtryanti and Heryanto, Imam and Dwiyanisa, Ashila and Megawati, Imelda (2022) Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Nasabah: Survey pada nasabah salah satu Bank Swasta di Kota Bandung. Acman: Accounting and Management Journal, 2 (1). pp. 42-52. ISSN 2775-6866