Exploring the Impact of Eco-Friendly Leadership and Motivation on Sustainable Workplace Culture and Environmental Effectiveness to Support the Sustainable Development Goals (SDG’s)

Objective: This study investigates the effects of Green Transformational Leadership, Green Intrinsic Motivation, and Green Extrinsic Motivation on pro-environmental workplace behaviors in Bandung City, Indonesia's creative economy. It is in line with the Sustainable Development Goals (SDGs).
Theoretical Framework: This study is founded on the ideas of environmental performance, workplace pro-environmental behaviors, green transformational leadership, and green motivation (both intrinsic and extrinsic), all of which support sustainable practices in line with the SDGs.
Method: Utilizing a survey approach, this research targets employees in the creative industry's fashion sector in Bandung City, Indonesia, encompassing sub-sectors like fashion, knitting, footwear, and accessories. The study aims to involve 312 willing participants and employs Confirmatory Factor Analysis and Covariance-Based Structural Equation Modeling (CB-SEM) methodologies.
Results and Discussion: The report indicates that green transformational leadership, green intrinsic and extrinsic motivation, workplace pro-environmental behaviors, and environmental performance are all highly correlated. This draws attention to the study's contribution to the SDGs.
Research Implications: While acknowledging limitations such as sector-specific generalizability and potential biases in data collection methods, this study highlights the need to expand respondent samples across industries to enhance the applicability of findings and promote sustainable practices in alignment with the SDGs.
Originality/Value: This study enhances the existing body of knowledge by examining the relationship between green transformational leadership, green intrinsic and extrinsic motivation, workplace pro-environmental behaviors, and environmental performance within Bandung City's creative industry. It emphasizes how crucial motivation and leadership are to encouraging eco-friendly behavior and enhancing environmental performance, which supports the SDGs.